Claim Your Club. Claim Your City. Inside the MLS x Paper Planes x Vs. Everybody Drop
MLS just stopped selling only match-day merch. The new limited drop from Paper Planes x Vs. Everybody x MLS is built for the street as much as the stadium — and the line on every graphic is the whole point: Claim Your Club. Claim Your City.
Officially titled The City Is Mine, the collection launched September 2, 2026 on MLSStore.com, Paperplane.shop and Vs. Everybody. It covers nine clubs, mixes tees, hoodies, work jackets, hats and scarves, and treats city identity like a fashion brief instead of a crest slapped on a blank.
Shop City Is Mine at MLS Store
This Is Not the Old Claim Your Club Sweepstakes
In November 2025, MLS and Ticketmaster ran a short “Claim Your Club” giveaway for season tickets and a suite. That contest is over. The slogan is now living on apparel.
Paper Planes built the drop around “Greatness Is a Process.” Vs. Everybody added the identity questions behind the campaign: where are you from, where are you now, where are you going. The clothes answer with three lines: Claim Your Club. Claim Your City. The City Is Mine.
The Nine Clubs in the Drop
The first wave is tightly edited on purpose. You get Atlanta United, Charlotte FC, Inter Miami CF, LAFC, Nashville SC, New York City FC, Orlando City SC, San Diego FC and Seattle Sounders FC.
Those markets already have loud supporter culture and a clear city look. That is why Miami, LA, New York and Seattle will probably move first. If your club is missing, there is no official second wave yet — shop what exists now.
The Pieces Worth Buying
If you are building one rotation instead of collecting everything, start here:
- Tee — cheapest way into the graphic. Wear it under a jacket or on its own.
- Hoodie — the everyday piece. This is the one most people will actually live in.
- Work jacket — the statement item. Early reactions put some jackets near $198. Premium, limited, easy to sell out in core sizes.
- Hat + scarf — lowest-risk gift and the most soccer-native combo for match day.
Streetwear sizing is not adidas replica sizing. Expect a boxier cut. Check the chart before you default to your kit size.
Claim your club at MLS Store
Why the Collection Works
Most league merch still looks like a souvenir. This drop looks like a city brand. That is the gap MLS has been trying to close since the World Cup came back to North America: club pride that works on a night out, not only in section 112.
Buy official. The collection is on MLS Store, Paper Planes and Vs. Everybody. Limited collabs like this do not sit in size M for long.
Final Take
If you want MLS gear that reads as culture instead of leftover replica stock, this is the drop. The slogan is sharp. The club list is strong. The product mix is built to sell.
Claim your club. Claim your city. Then grab the piece before your size is gone.